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2018 Camry to Be Unveiled in Detroit

"Prepare to Stare." That is the title of Toyota's recent press release. Brief, and a little mysterious, the automaker's missive announced the reveal date of the all-new 2018 Toyota Camry. The famous sedan, which has been a mainstay in the industry for more than 30 years, will be unveiled at the North American International Auto Show in Detroit.

The event will be streamed live online at livestream.com/Toyota/Detroit2017, beginning January 9th, 2017 at 10:00 AM Eastern Standard Time. Toyota has been pretty conservative with the details, so we're not sure exactly what to expect…

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Toyota Tundra to Carry Ten-Foot-Tall Replica World Series Trophy During Victory Parade for the Chicago Cubs

As the official automotive sponsor of the Chicago Cubs and Wrigley Field, Toyota is proud to congratulate the baseball club on their history-making World Series Championship victory. In a press release issued yesterday, Toyota announced that three of its models will join the club in celebrating the momentous occasion during the upcoming victory parade...

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Toyota; OSRF Partner on Robotics and Automated Vehicle Research

Earlier this morning, the Toyota Research Institute (TRI) announced that it will be partnering with the Open Source Robotics Foundation (OSRF) and its newly formed for-profit subsidiary Open Source Robotics Corporation (OSRC) in an effort to expand the development of both open source and proprietary robotics tools for the automakers automated vehicle research efforts. This latest move by Toyota to expand...
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RAV4 Earns Top Honors for Car Seat Installation from Cars.com

In our last post, we featured news about Toyota Prius receiving recognition from the Insurance Institute for Highway Safety for child safety seat ease-of-use. This time around we've learned of similar news regarding the RAV4. In a press release from earlier today, Toyota announced that Cars.com recently named the 2016 RAV4 to its Car Seat Honor Roll, thanks its child safety seat mounts which are easy to access and use...

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IIHS Recognizes Toyota's Efforts to Improve Ease of Use of Child Safety Seats

Earlier this month, Toyota announced in a press release yet another safety accolade from the Insurance Institute for Highway Safety. Already boasting more vehicles rated as IIHS Top Safety Pick and Top Safety Pick+, the automaker recently earned an IIHS Good+ rating for Child Safety Seat Ease-of-Use, the highest rating possible from the institute.

The LATCH rating program was established by the IIHS in 2015 as means to encourage automakers to design LATCH (Lower Anchors and Tethers for Children) hardware that is easy to implement. Toyota took rapid action finding and implementing...

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Toyota Invests in Fuel Cell Education

In a press release from earlier today, Toyota provided further evidence of its ongoing commitment to investment in STEM education (Science, Technology, Engineering, Math). The automaker announced that it is partnering with Horizon Educational Group to bring the Hydrogen Horizon Automotive Challenge to 20 California schools in Los Angeles and Orange Counties...
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Team Spirit Stars in New Toyota Ad Campaign

This morning, Toyota announced a new ad campaign celebrating the spirit of friendship and fair play through the simple act of holding hands. Titled "Stand Together," the announcement comes just in time for the opening ceremonies of the 2016 Olympic Games in Rio, and stars Team Toyota athletes Summer Sanders and Amy Purdy...

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Toyota Leads Industry in Innovation for Second Straight Year

From autonomous vehicle technologies to artificial skin for safety mannequins, Toyota continues to lead the way in innovation, anticipating the needs of tomorrow and engineering solutions, today. In a press release from last month, Toyota announced that, for the second year in a row, it has received more patents from the United States Patent and Trademark Office than any other automaker...

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Camry Tops Cars.com American-Made Index

The Toyota Camry has been the best-selling car in America for 14 straight years, so it's only fitting that it would earn an award for being the most American-made car as well. Last week, for the second year in a row and sixth time overall, Camry attained the top position in Cars.com's American-Made Index...

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