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Recently, Toyota Motor North America ITMNA) Inc. reported U.S. sales of 127,476 vehicles for their Toyota division during January 2017. The overall volume of sales was down for the month, but there were several encouraging results to take away.

 

A post shared by toyotausa (@toyotausa) on Feb 3, 2017 at 9:39am PST

Yesterday, Toyota Motor Sales USA reported November 2016 sales of 197,645 units. The result represents an increase of more than four percent over the same period last year on a volume basis. The Toyota division posted sales of 168,595 units, up 5.3.

“We expect to see the industry set a new sales record for November,” said Bill Fay, group vice president and general manager of the Toyota Division. “All-time best-ever Highlander sales combined with November best-ever RAV4 volume extends the Toyota Division’s 2016 streak of consecutive light truck sales records to 11 months...

"Prepare to Stare." That is the title of Toyota's recent press release. Brief, and a little mysterious, the automaker's missive announced the reveal date of the all-new 2018 Toyota Camry. The famous sedan, which has been a mainstay in the industry for more than 30 years, will be unveiled at the North American International Auto Show in Detroit.

The event will be streamed live online at livestream.com/Toyota/Detroit2017, beginning January 9th, 2017 at 10:00 AM Eastern Standard Time. Toyota has been pretty conservative with the details, so we're not sure exactly what to expect…

As the official automotive sponsor of the Chicago Cubs and Wrigley Field, Toyota is proud to congratulate the baseball club on their history-making World Series Championship victory. In a press release issued yesterday, Toyota announced that three of its models will join the club in celebrating the momentous occasion during the upcoming victory parade...

The @Cubs won the #WorldSeries & are proudly #flyingthew! Spot the @Toyota #Tundra at the #cubsparade & you could win free #CAS17 tix! pic.twitter.com/bnyg1Q8IqC

— Chicago Auto Show (@ChiAutoShow) November 4, 2016

Yesterday, Toyota issued a press release announcing a successful performance for the 2017 Tacoma TRD Pro at the recent 2016 Texas Truck Rodeo. More than 70 journalists from the Texas Auto Writers Association gathered at Longhorn River Ranch in Dripping Springs, Texas for the two-day event, now in its 26th year. After an exciting weekend of evaluating and test driving more than 80 vehicles, TAWA members selected the Tacoma TRD Pro as the number one vehicle in the Mid-size Pickup Truck category...
 

Earlier this morning, the Toyota Research Institute (TRI) announced that it will be partnering with the Open Source Robotics Foundation (OSRF) and its newly formed for-profit subsidiary Open Source Robotics Corporation (OSRC) in an effort to expand the development of both open source and proprietary robotics tools for the automakers automated vehicle research efforts. This latest move by Toyota to expand...

Open Source Robotics Foundation Teams Up With Toyota Research Institute for Software Research https://t.co/rq1jSST7Bt

— dlvr software (@dlvr_software) September 15, 2016

In our last post, we featured news about Toyota Prius receiving recognition from the Insurance Institute for Highway Safety for child safety seat ease-of-use. This time around we've learned of similar news regarding the RAV4. In a press release from earlier today, Toyota announced that Cars.com recently named the 2016 RAV4 to its Car Seat Honor Roll, thanks its child safety seat mounts which are easy to access and use...

Earlier this month, Toyota announced in a press release yet another safety accolade from the Insurance Institute for Highway Safety. Already boasting more vehicles rated as IIHS Top Safety Pick and Top Safety Pick+, the automaker recently earned an IIHS Good+ rating for Child Safety Seat Ease-of-Use, the highest rating possible from the institute.

The LATCH rating program was established by the IIHS in 2015 as means to encourage automakers to design LATCH (Lower Anchors and Tethers for Children) hardware that is easy to implement. Toyota took rapid action finding and implementing...

In a press release from earlier today, Toyota provided further evidence of its ongoing commitment to investment in STEM education (Science, Technology, Engineering, Math). The automaker announced that it is partnering with Horizon Educational Group to bring the Hydrogen Horizon Automotive Challenge to 20 California schools in Los Angeles and Orange Counties...

Toyota : FUELING THE FUTURE - Game-based learning. Augmented reality virtual field trips. Biometric eye-trackin... https://t.co/CzgiyXhUX9

— Newspress USA (@NewspressUSA) August 9, 2016

This morning, Toyota announced a new ad campaign celebrating the spirit of friendship and fair play through the simple act of holding hands. Titled "Stand Together," the announcement comes just in time for the opening ceremonies of the 2016 Olympic Games in Rio, and stars Team Toyota athletes Summer Sanders and Amy Purdy...